On 16th May, CropLife Kenya & CropLife Africa Middle East held a productive Town Hall meeting in Nairobi on the Sustainable Pesticide Management Framework (SPMF). With 54 participants from the CropLife Network, regulatory authorities, and industry partners, the SPMF aims to revolutionize responsible pesticide management over five years. Through regulatory collaborations, enhanced poison information reporting centers, container management programs, and anti-counterfeit efforts, the SPMF fosters an environment of innovation and responsible pesticide use. It has been launched in Kenya (2021) and Morocco (2022). The meeting assessed progress since Kenya’s launch and discussed the next steps for each of the SPMF Pillars. We’re committed to reducing reliance on Highly Hazardous Pesticides, driving innovation, and ensuring responsible and effective pesticide use.